How to Build a Personal Brand on LinkedIn

Personal branding on LinkedIn

If you are not active on LinkedIn, you are missing out on a massive opportunity to generate leads or network with potential employers/clients

Let that sink in for a few seconds!

LinkedIn currently has over 500+ million users in 200 countries, and 2 new
members join the network every second!

260 million LinkedIn users login monthly, and 40% of those users login daily.

Now do the math!

Of the 500+ million total LinkedIn users and 260 million monthly
active users, only 3 million share content on a weekly basis— that's just over 1% of the monthly users.

Now ask yourself: “Am I using LinkedIn to its full potential?”

Or maybe - is it worth it?

Should you invest some time in building a personal brand that allows you take advantage of one of the greatest lead generation machines created by mankind?

To answer this question(s), I interviewed Shadeed Eleazar -  an amazing Baltimore-based personal and business branding expert who has extensive experience with social selling and personal branding.

Over to you Shadeed!

Is personal branding important or it's a fad that will go away at some point?

Personal branding will continue to evolve as the numbers continue to rise. In the United States alone, there are over 16.5 million people who identify themselves as freelancers.

According to the Future Workforce Report produced by Upwork, 59% of companies based in the U.S. utilize flexible workers. As companies hire skills, the ability to identify, and position your skills as a unique package will only grow in importance, so personal branding is here to stay.

Why is LinkedIn considered the holy grail of personal branding?

LinkedIn is the most valuable professional social network simply because of the quality of professionals who interact on the platform.

It's a great place to engage with various decisions makers ranging from executives to leaders of companies. They also spend some considerable time on the platform networking.

It is a wise investment to establish a deliberate presence on LinkedIn.

What steps should I take if I want to start building my personal brand on LinkedIn today?  

Your personal brand starts with your core values and the change you want to see within the world. Who you are and also identifying who you are not is also equally important.

Next, you have to position yourself within the change you want to see within the world. Are you an expert, journalist, practitioner, or beginner?

Choosing your position will help your audience identify with the lens through which you present your information and content.

Next, you want to be consistent. Develop a rhythm by which you share your content. Your rhythm does not need to be the same as more established colleagues. Determine what works best for you.

What are the common mistakes most folks make when building their personal brand on LinkedIn?

Lack of consistency is a big number 1 - what you build, you must ultimately maintain.

Lack of clarity is another huge mistake. Many personal brands desire to cover their interests without understanding what their market actually wants to hear from them.

Another common mistake is spreading yourself too thin by publishing across multiple platforms. This strategy dilutes the strength of your content to your audience.

A personal brand exists whether or not you create it for yourself. Taking control of your personal brand is critical because it puts you in the driver's seat.

For more amazing content like this from Shadeed, join his email list on business strategies, social selling and personal branding here >>

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