We have all been there.
Confused, your business is doing just OK but not great. You treat your customers well and they love you but your customer base is growing slower than Lagos traffic on a rainy day.
You have read all the articles and whitepapers on branding, social media advertising, lead generation, and email marketing. They make sense on paper but applying these tactics to your business is another matter.
You feel overwhelmed with ideas about what you should and shouldn’t be doing online and the tech stuff just makes your head hurt. You spend hours staring at the Instagram images your social media intern put up, and you can’t seem to figure out what’s wrong about it.
Your brand feels all over the place - and you can't seem to get over that sinking feeling in your stomach.
And then there is the small matter of actually running your business! So you do nothing.
Being stuck sucks. I get it. So let's get you unstuck.
A storytelling strategy session isn't about giving you more stuff to do. It's about building the foundation of your brand character.
When you build a brand, you are in the business of telling your story to the world. You tell your story to the world for two reasons.
1. To become an attractive brand to work for and...
2. To become an attractive brand to work with.
Now there are two parts to telling your story.
1. The skill side of your story, which everyone tells and...
2. The character side of your story which very few tell. (It is the character side of your story that emotionally attracts people to your brand and is the foundation of all the tactics you have been reading about).
There are two ways in which your story is told.
The question to ask yourself is what story do you want to be told out there?
*Inspired by Belinda Weaver and Unleash Culture
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